Abstract:

Teenagers today are profoundly impacted by the digital world, particularly in light of the widespread use of social media platforms and apps. The internet user base in the country is approximately 125 million. India is expected to have close to 165 million mobile internet users by March 2015, up from 87.1 million in December 2012 as more people are accessing the web through mobile devices and Dongles, a report by the Internet and Mobile Association of India (IAMAI) and IMRB. To investigate how digital apps influence the social behaviour of adolescents and to assess the relationship between the use of digital apps and academic performance among adolescents. A descriptive survey research design using the Probability Systematic random sampling technique was used among 60 adolescents. The data was collected with the help of structured questionnaires evaluating the behavioural effects of particular digital applications and were all used in the data collection process. Confidentiality was maintained throughout the process. The data collected was analyzed using descriptive and inference statistics. In the assessment of the impact of social media platforms on the behavioural aspects of adolescents, 74% had spent more time on social media apps since they started using them. This study has highlighted the strong influence of some digital apps on adolescent behaviour. Our research shows that these apps have a significant impact on how adolescents behave, having both positive and negative effects. In the modern digital world, one must understand this influence.

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