Social and Behavioral Change Communication: Programming and Barriers to Implementation in Developing Countries
Abstract:
This study examines determinants of health
and explores how these interact to help man attain or defer from the desired
health outcomes. It further examines the role communication plays in an attempt
to “influence” the actions of man towards attaining the desired health outcomes
emphasizing man’s interaction with his natural environment. Challenges that
ensue in this context were analyzed from a programmatic point of view as seen
in developing countries and recommendations made based on this hindsight.
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