Effective Communication as a Strategy for Enhancing Organizational Performance: A study of Afghan Relief Committee, Kabul
Abstract:
The study examines the role of effective
communication for enhancing organizational performance in an Afghan
Non-Governmental Organization, Afghan Relief Committee (ARC). The problem that
led the research is the delays in access to information and employees’ under
achievement in end year performance evaluation. This research is using primary
data, and survey research method is adopted for this purpose. However, some
data will be collected from previous researches under literature review of this
study. The focused populations are active employees of the Afghan Relief
Committee which makes a total of 150 people in Kabul. The research targets 30%
of total population (35 employees) through random sampling and are approached
through a questionnaire for data collection.
The study found that there is direct link
between effective communication and organization performance. The study has
found out the most effective communication methods preferred by employees as
well as concrete recommendations for effective communication in the
organization.
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