Abstract:

Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization's performance. The analysis entails assessing the level of threat or opportunity the factors might present. Every day the market is changing the way it is. Many new things are developed and in a matter of about some seconds, the whole scenario stands different in front of us. Among them, there are many things that we can control and then there are other things that fall beyond our control and those are called systematic factors. Systematic things happen in the environment we live in, the environment that surrounds us and many times they greatly influence us. Businesses are also influenced by the environment that they are in and all the situational factors that determine circumstances from day to day. It is because of this, that businesses need to keep a check and constantly analyze the environment within which they run their trade and within which the market lays. Comprehensive operational research for evidence-based decision making is important aspect for adopting in the dynamically changing environment. In Hadiya zone, availability of human resources is abundant in terms of skilled and non-skilled labour. The environment is favorable in terms of market access and potential consumers for dairy products and political environment and commitment of the government is a bit challenging in terms of access to land.

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