Abstract:

The study reviews the role of communication in a diverse workforce. The objectives were: to identify communication strategies used, establish what constitutes effective communication, establish communication challenges encountered and propose strategies aimed at enhancing communication in a diverse workforce.

The study employed an in-depth descriptive design. Data was collected using interview guides and semi-structured interviews. The sample comprised 20 employees and 3 supervisors. Purposive sampling was used to select all the necessary respondents. Data was analyzed by content analysis and presented in descriptions and narratives. Verbatims relevant to the findings were also included.

The findings showed that a number of communication strategies are used in diverse workforce. It also found that using correct varying methods of communication constitutes effective communication. The challenges included lack of technology skills for some employees; differences in age leading to miscommunication; heavy reliance on emails which may promote misinterpretation of information; delayed dissemination of information and bureaucratic tendencies which frustrate staff especially the millennials who values quick feedback. The study recommends managers to encourage training in Technology to improve employee communication skills. Managers should encourage interactions among all staff. Management to be open and honest with all staff to promote mutual respect. Varying of methods of communication will make all staff to feel included and valued. The study will inform organization about the impact of communication in a diverse workforce. More research needs to be done on how different diversities as an emerging issue, impact organizational performance.

Keywords: Communication, diverse, effective, generation, organization, performance

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