Investigating the Practice of Total Quality Management as Competitive Advantage in the Pharmaceutical Industry. A Case Study of Tobinco Pharmaceuticals
Abstract:
The objective of this study is to
investigate the Practice of Total Quality Management in the Pharmaceutical
Industry. The data collected from the field was analysed using Statistical
Package for Social Sciences (SPSS) and Microsoft Excel. The demographic profile
of respondents was analysed, followed by an analysis of responses provided to
investigate the Practice of Total Quality Management in the Pharmaceutical Industry
using Tobinco Pharmaceuticals as a case study. Tables, graphs, charts and
percentages were used in data presentation and analysis. It was therefore
concluded that a company that can produce goods at reduced costs than their
competitors, while delivering quality products that satisfy customers will have
an advantage over those companies that do not duplicate those feats. The Total
Quality Management (TQM) business philosophy of satisfying the customer with
quality goods and services reducing waste and empowering workers and suppliers
is a method to achieve those goals as well as usage of the six (6) sigma
approach which seek to eliminate errors to a significant magnitude.
Keywords:
Total Quality Management, Competitive Advantage, Pharmaceutical Industry.
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