Factors Affecting Technology Acceptance in Banking - A Case Study of the Ghanaian Banking Industry
Abstract:
The
introduction of new technologies has changed the way services are rendered by majority
of organizations. Mensah, (2012) defines electronic banking as the provision of
new and conventional banking products and services specifically to clients through
electronic correspondence channels, usually using the internet. Parameswaran, (2012)
defines electronic banking as the provision of financial services for the individual
clients through the internet. (Parameswaran, 2012) further explains that electronic
banking also involves the transfers of funds through an exchange of electronic signals
between financial institutions rather than using cheques or other documentation.
The
purpose of this study is to identify factors affecting the acceptance of technology
in the Ghanaian Banking Industry.
The
methodology used in this study is questionnaire, survey and information from Eco
bank’s website.
The
results of the studies showed that Eco bank is able to use its websites to advertise,
provide information to their clients, sell products and reach new customers. Technological
tools have also helped employees get task done more quickly and efficiently. This
then translates into high profitability of Eco bank and hence high employee remuneration.
Technology acceptance has made it simple to set up banking facilities in rural areas.
Also through technology acceptance, the customers of Eco bank and the general public
are able to access a branch for a variety of services through the convenience of
home banking.
Electronic financial services
either by Internet or via mobile phone or other means of remote transmission or
through smart cards has rapid expansion and has changed the nature of financial
services around the world strongly.
Keywords:
modern business, information technology, economy, innovations, mobile banking and
social influence.
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