Factors Affecting the Success of an Organization: The Case of Zambian Breweries

Download Article

DOI: 10.21522/TIJAR.2014.10.03.Art012

Authors : Jubert Twambo, Muchemwa Sinkala

Abstract:

The main purpose of this study was to assess the factors that affect the success of an organisation. A questionnaire was the main method used to collect data. Respondents answered to a survey that was distributed using the Google Forms platform. The survey found that Zambian Breweries’ organizational structures enabled the management systems to efficiently run the company and boost production in order to help it reach its goals and objectives. Other systems that support the structure of the Zambian Breweries, make it possible to hire the right people for the right jobs and place them in the suitable required positions. The human resource policies and processes in place, the company was able to effectively carry out its strategic planning by having competent personnel and aligning their aptitudes, expertise, and talents to the needs of the Zambian Breweries. It was also found that the management’s successful upkeep of internal communication, the staff were able to understand the short- and long-term goals as well as the direction the company was pursuing. Additionally, effective communication enabled personnel to receive timely feedback, boosting morale and enabling high performance even under tough conditions.

Keywords: Organizational Structure, Communication, Strategy, Strategic Management, Leadership.

References:

[1] Martin J., and Fellenz M. (2010). Organizational behaviour and management, 4th Edition. Cengage Learning.

[2] Zambian Breweries Annual Report 2020 https://africanfinancials.com/document/zm-zambrw-2020-ar-00/ accessed 3 February 2023.

[3] Diggers Reporter (2020). Zambian Breweries posts K15.5m losses in 6 months. https://diggers.news/business/2020/09/10/zambian-breweries-posts-k15-5m-losses-in-6-months/, accessed 5 February 2023.

[4] Thompson Jr., A., Strickland III, A. J. and Gamble J. E. (2007) Crafting and Executing Strategy. 15th Edition, New York: McGraw-Hill Irwin.

[5] Mintzberg, H., Lampel, L., Quinn, J., and Ghoshal, S. (2003). The Strategic Process. (4th Ed), Prentice Hall publishing, New Jersey.

[6] Masoud, E. Y., (2013). The impact of functional competencies on firm performance of pharmaceutical industry in Jordan. International Journal of Marketing Studies, vol. 5, No. 3. p. 56.

[7] Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnér, P. (2014). Exploring Strategy: Text and Cases, (10th Ed). Harlow: Pearson Education Ltd.

[8] Wall, S., Minocha, S., Rees, B. (2010). International Business, 3rd Edition. Harlow: Pearson Education Ltd.

[9] Rumelt, R. (2012). Good Strategy, Bad Strategy: The Difference and Why It Matters. London: Profile Books Ltd.

[10] Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnér, P. (2015). Fundamentals of Strategy, (3rd Ed). Harlow: Pearson Education Ltd.

[11] Porter, M.E. (2004). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press Inc.

[12] Greenberg, J. (2011). Behaviour in organizations, (10th Ed.). Upper Saddle River, NJ: Prentice Hall.

[13] Hall, R. H., & Tolbert, P. S. (2009). Organizations: structures, processes, and outcomes, (9th ed.). Upper Saddle River, NJ: Prentice Hall.

[14] Kumar, P., and Zatton, A. (2015). Ownership Structure, Corporate Governance and Firm Performance. Corporate Governance: An International Review, Vol. 23, No 3, 468-471.

[15] Kelley, K. (2022). What is Data Analysis? Methods, Process and Types Explained https://www.simplilearn.com/data-analysis-methods-process-types-article, accessed 3 March 2023.

[16] Kuter, U. and Tilmaz, C. (2001). Survey methods: Questionnaires and Interviews. http://www.umd.edu.html, accessed 4 March 2023.

[17] Kirakowski, J (1998). Questionnaires in Usability engineering. http://www.ucc.ie/hfrg/resources/qfaq1.html, accessed 4 March 2023.

[18] Pavline V. Young (1984). Scientific Social Surveys & Research, Prentic, Hall of India Private Ltd.

[19] Worthing, I. and Britton, C. (2006). The business environment, 5th edition. Pearson Education, United Kingdom.

[20] Essay48 (2020). The vision statement of AB InBev Brewing an innovation strategy. https://www.essay48.com/case/23130-AB-InBev-Brewing-an-Innovation-Strategy-Mission-Vision, accessed 16 February 2023.

[21] G.L., Goodhall, H.L., and Waagen, C.L. (1986). Organizational Communication, New York: Harper and Row.

[22] Drucker, P. (1993). Management: Tasks, Responsibilities, Practices. Harper Business.

[23] Indeed, Editorial Team (2022). What is a corrective action plan? (With examples). https://www.indeed.com/career-advice/career-development/corrective-action-plan, accessed 2 March 2023.

[24] Shivappa, R. (2015). Change Management Concept, Process, Principles and Skills. http://www.slideshare.net/shivapparamakrishna/change-manage-dr-r-shivappa, accessed 3 March 2023.

[25] Petouhoff, N., et. al. (2006). The Business Impact of Change Management. Graziado Business Review, 9(3). 1-8.

[26] Jalagat, R., (2016). The Impact of Change and Change Management in Achieving Corporate Goals and Objectives: Organizational Perspective. International Journal of Science and Research (IJSR). 5, 1233-1239.

[27] Mosenkis, S. (2002). Coping with Change in the Workplace. Information Outlook, 6(10), 6-10.