Study of Marketing and Processing of Mushroom Production with a View to Increase Income among Local Mushroom Producers in Zambia
Abstract:
This research is about
the adoption of mushroom farming as a source of income generation by smallholder
farmers in Zambia. Mushroom farming business specialize
in growing mushrooms. These mushrooms are used by customers for either medicinal
or culinary purposes, depending on the type of mushroom grown. Additionally, they
may be sold wholesale to clients or at retail prices. A mushroom farm business’
ideal customer is a restaurant that focuses on using locally sourced ingredients.
Restaurants and Hotels will have regular orders that provide stable income. Through
the literature review and the study, it was found that the mushroom production is
profitable because it has a huge market within Zambia and also that it is climate
independent and it doesn’t require a large land for production. To accomplish
the objective of the research the following research questions were formulated:
What is the farmers’ knowledge on mushroom farming? What is the willingness of farmers
to do mushroom farming? To answer these questions three focus groups and three interviews
were undertaken. The focus groups consisted of producers, traders and established
company doing mushroom production. Based on these results the research concluded
that there are knowledge gaps among the Mushroom farmers especially on Marketing
and Processing skills. It was also evident that there are very few established companies
in Mushroom production and have monopolized the production of mushroom. There is a lot of potential yet for mushroom farming locally since
there’s such a large amount of organic waste products to contend with.
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